There are benefits to attending a book festival. I attended the Decatur Book Festival in the Atlanta, Georgia area, this past weekend, in order to promote my books. I am an Independent Author and my books are “100 Years: A Journey to End a Vicious Cycle” and “These Are Your Flowers.” The interactions while at the festival were priceless. I connected with several individuals such as writers, editors, authors, illustrators, publishers and most importantly readers. I gained a lot of useful and valuable information from this experience. I believe that book festivals are a must for an Independent Author. This is book promotions at its best! I think that authors can build fresh momentum for their books and their brand. One of the best things is adding a “face” and “personality” to an author. Remember that the author is the brand of his/her books. Besides the expenses of travel and renting booths, book festival can be “free” by walking around and working the festival. I wish continued success to all of the authors working tirelessly in order to gain exposure. I am actually checking my schedule for the next book festival. I encourage other authors to find an upcoming book festival near you and take advantage of this free promotion. It works if you work it! My books are available on Amazon http://www.amazon.com/-/e/B00TLXK5L6